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School of Business Administration Organizes "Project-Based Learning – BUBUS x ThaiBev: Delivering Knowledge, Creating Happiness"
The activity was designed to allow students to practice analyzing and presenting business plans based on real-world challenges, integrating SDGs concepts into Project-Based Learning.
Wed, 13 May 2026  |  896 views
School of Business Administration Organizes "Project-Based Learning – BUBUS x ThaiBev: Delivering Knowledge, Creating Happiness"

 

         Logistics and Supply Chain Management Program, Management Program, and International Business Management Program, School of Business Administration, in collaboration with Thai Beverage Public Company Limited and Amarin Group, organized a Final Pitching event under the project "BUBUS x ThaiBev: Delivering Knowledge, Creating Happiness" — part of a Project-Based Learning initiative. The activity incorporated Sustainable Development Goals (SDGs) into real business challenges, enabling students to practice analysis, business planning, and solution presentation based on actual organizational scenarios.

 

 

         The event featured presentations from 6 finalist teams, with students from multiple programs collaborating to brainstorm, analyze real business problems, and propose creative business development plans to support Thai entrepreneurs.

 

 

         Distinguished judges from Amarin Group included M.L. Luesak Chakrabandhu, Managing Director of Amarin Book Center Co., Ltd.; K.Phak Sengpanich, Assistant Managing Director for Book and Magazine Distribution; and Dr. Kodchakorn Chamnankittichai, Project Manager. Representatives from Thai Beverage PLC included K.Kunthida Chuethet, K.Suwansa Thongyu, and K.Oranuch Na Nakorn.

 

        

The event was welcomed by   Dr.Nittana Tarnittanakorn, Associate Dean School of Business Administration, with support from Dr.Krairoek Pinkaeo, Dean, School of Business Administration, Asst. Prof.Rapeepan Wongprasert, Associate Dean School of Business Administration:  Dr.Worawat Joradon, Chairperson, Logistics Management Department; Dr.Naunghathai Intakhantee, Chairperson, Management Department; and A.Vajirawit Siripiyaphat, Chairperson, International Business Management Department, provided support for the project.

         The project organizing team, led by A.San Pinkaew, Lecturer in the Logistics and Supply Chain Management Program (Project Leader); Dr.Penjira Kanthawongs, Lecturer in the Management Program; and A.Rattanun Jariyavilaskul, Lecturer in the International Business Management Program, served as the co-organizing faculty members. The project was held at Pongtip Meeting Room 1, 9th Floor, Building C2, Bangkok University.

 

 

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