International Business Management Department, School of Business Administration, organized the 24th Bangkok University International College Business Consulting Program (BU-IBCP) in collaboration with Jian Cha Co., Ltd., a producer and distributor of tea under the JIAN CHA brand, with branches across Thailand and internationally.
The program was honored by an executive team from Jian Cha Co., Ltd., led by K.Oranitcha Khamphlap, International Marketing Manager, and K.Thamon Sawangnet, Graphic Designer and Branding Assistant Manager, who served as judges for student projects from IB434: International Business in Latin American Countries and IB449: Global Business and Innovation. The business challenge topic was "JIAN CHA: From Flavor Creation to Global Market Connection (Asia, Europe, & LATAM)." Scholarships totaling 20,000 Baht were awarded to the winning team and finalists. Additionally, JIAN CHA products were distributed to all participating students.
The event was welcomed by A.Vajirawit Siripiyaphat, Chairperson, International Business Management Department, School of Business Administration. The program was supervised by A.Sumet Jirakasemwat, Instructor in the International Business Management Department, School of Business Administration.
