School of Entrepreneurship and Management (BUSEM) is fully committed to developing the next generation of entrepreneurs through the BUSINESS FAIR 2026 event, held under the concept "Chill Beach Experience: Easy Vibes, Real Innovation." The event provided students with the opportunity to operate real businesses across more than 70 booths in a relaxed, beach-inspired atmosphere, held at ZPOTLIGHT, Ground Floor, Zpell @Future Park. The opening ceremony was presided over by Dr.Wutnipong Warakraisawad, Dean, School of Entrepreneurship and Management.

This event served as a significant platform for students to formally launch their own businesses, covering a wide variety of products and services — including food, beverages, snacks, fashion items, cosmetics, mobile applications, and creative products — accompanied by live music throughout the event. Visitors were invited to shop, taste, and closely experience innovations crafted by the students.

Beyond the enjoyment of browsing and purchasing products, the event strongly emphasized Experiential Learning, where students practiced the full business cycle — from pre-booth preparation and store decoration, to marketing strategies for attracting customers, to direct customer interactions for receiving feedback and improving their products and services in the future.

BUSINESS FAIR 2026 also served as a space for knowledge exchange among different business groups, helping to build networks and lasting friendships among students — forming an important foundation for their future entry into the real business world.