School of Entrepreneurship and Management (BUSEM) organized the 2025 GEM Report presentation and a seminar on AI usage for business owners. The event aimed to showcase BUSEM's high potential in international research to external individuals and organizations, highlighting their faculty's expertise in Entrepreneurship, and reinforcing BUSEM's image as Thailand's leading institution in Entrepreneurship.

The event featured the 2024-2025 GEM research findings presentation by the GEM research team, including Dr.Wutnipong Warakraisawad, Assoc. Prof.Dr.Suchart Tripopsakul, and Asst. Prof.Ulrike Guelich

A Panel Discussion on "Thai SMEs' Survival in the Age of AI Growth" was held, featuring Assoc. Prof. Dr. Weerapong Malai (Senior Research Fellow, former Director of OSMEP), Mr. Kla Tangsuwan (CEO of Wisesight Thailand), and Ms. Anchalee Wongpinu (CEO of Mango Consultant Co., Ltd.).

School of Entrepreneurship and Management serves as Thailand's sole representative in GEM research, a global research initiative involving over 60 countries worldwide. The research aims to present interesting GEM findings to the public and government agencies involved in Entrepreneurship, enabling them to adapt and develop policies supporting Thai entrepreneurs.