Master of Communication Arts in Global Communication

The dynamics of economics, society, communication technology, culture, and law in the midst of globalization offer an opportunity amongst private sectors, public enterprises, and multinational corporations, and governmental institutions to create their ‘added value’ for business and public issues on the global stage. The global dynamics not only influences the sociocultural environment but also the media contents and media consumption in all continents, transforming global customer’s behavioral orientation from mass consumption to individual consumption. A transformational leader will certainly leverage the competitive edge of the corporation’s added value over other competitors if he or she can manage convergence of media and multicultural media content effectively and efficiently in the intercultural communication context and in the midst of global competition.