Course Description

Preliminary Courses (0 Credit)

PL 108 Business Management

This course presents and debates contemporary business management practice. A case based approach is used to examine the adaptation and application of strategic management and marketing concepts in a range of business development contexts and market situations. Detailed analysis of this practice/theory interface in varying sectors, industries, and international locations will contribute to enhanced understanding of the process, characteristics, and challenges of contemporary business development in practice. This course also presents the key business concepts and theories for students coming from a non- business background.

PL 109  Business Innovation

This course is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm. Students will acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context and obtain a critical understanding of the contexts, processes, structure, and capabilities in managing innovation in a fast changing globalised business environment.

Major Requirement
Plan A: Thesis (27 Credits)

BI  611 Creativity and Ideation Techniques (3)

The course introduces students to an exploration of creativity and ideation within the discipline of business and management. The changing understanding of creativity is explored as well as personal approaches to creative problem solving. The broad nature of ideation is examined – especially in terms of idea generation, evaluation, and concept development. The role of both creativity and ideation in gaining strategic advantage is introduced. Students will be exposed to creativity in different fields i.e. Business, Arts, Science, Engineering and Socila science.

BI 612  Innovation Project Feasibility (3)

This course will present the various methods and concepts that can be used to assess the feasibility, viability, and sustainability of an innovation project in term of; Economic feasibility; Legal feasibility; Operational feasibility; Technical feasibility; Schedule feasibility, etc. Accounting, Finances, Risks and Budgeting concepts will also be covered. The Innovation Project Feasibility sees the application by students, to their own professional practice, of the theory they have learnt regarding the design and evaluation of learning innovations, through carrying out and writing up a small-scale research project.

BI 613  New Product Development (3)

During this course students will be presented with the New Product Development process including services as well as techniques to manage innovation teams composed of members from different departments such as marketing, engineering, R&D, sales, etc. This course examines the strategies, processes, methods and techniques used for new-product development. The first part of the course focuses on new product development strategies. The second part considers techniques and processes for managing different stages of product development, from idea generation to market testing.

BI 614  Global Market Research (3)

The aim of this course is to provide knowledge on the qualitative and quantitative methodologies used in global market research, which provides a foundation to understand markets and consumers. A variety of qualitative and quantitative data collection and data analysis methods for descriptive, causal, and exploratory research designs will be discussed and compared, alongside the utilisation of these techniques in market research. The research design process (problem identification, proposal writing) will also be taught. During this course students will be presented with the concepts of marketing in all types of organizations and various techniques and approaches used to study the market, competitors, competitive intelligence, as well as emerging weak signals.

BI 621  Strategic Innovation Management (3)

During this course the various aspects of the innovation implementation process will be presented; strategy, change, implementation, motivation, sustainability. The course aims to provide an understanding of key innovation and entrepreneurship management concepts and principles. In particular, how to manage product innovation and development at operational and strategic levels, and enhancing competitiveness through innovation. The processes involved in the development of new products and services, including the management of resources and key activities.  Key internal and external factors influencing and facilitating innovation within organisations.

622  Innovation Design (3)

Innovation Design Techniques course seeks to develop basic skills in design thinking and innovative problem solving. Design thinking is a methodology of innovation based on a deep understanding of what people want and need. During this class, students will be presented with various approaches and techniques that can be used to design new products, services, etc. Hands on experience will be provided developing physical prototypes, mockups, fab-lab, etc.

BI 623  Innovation Research Methodology (3)

This course is designed to provide students with the necessary training to undertake advanced level research in Business and Management. The module has two aspects. First, it focuses on the nature of research in the area, and the social sciences in general, examining the study skills necessary to manage and undertake a research project; and secondly, it provides students with opportunities to be familiar with the important empirical and theoretical research in Innovation and Management. Such skills are intended to provide a good foundation for undertaking a dissertation at an advanced level.

BI 624  Knowledge-Based Innovation (3)

Students will learn innovation concepts and techniques that allow innovation to emerge from a better use and combination of existing knowledge. Concepts of Knowledge management will be presented as well as techniques like Theory of Inventive Problem Solving (TRIZ) and C-K. TRIZ is an Inventive Problem Solving Process. TRIZ is a structured, “left-brained” approach to breakthrough innovation through the use of patterns of invention documented in the most inventive of the world’s patents.  The C-K design theory or concept-knowledge theory is both a design theory and a theory of reasoning in design. The theory builds on several traditions of design theory, including systematic design, axiomatic design, creativity theories, general and formal design theories, and artificial intelligence-based design models.

Electives: Plan A and Plan B (12 Credits)

BI 631  IP Management & Legal Strategies for Innovation (3)

Protecting intellectual assets has become a key success factor for organisations in the knowledge-based economy. This module provides you with the knowledge and tools for managing intellectual property (IP), and how best to deploy and appropriate these to create value from the perspective of both private and public sector organisations. More specifically, you will gain an understanding of IP strategies and approaches in multinational corporations, small and medium-sized enterprises as well as universities and research institutes. You will learn about patents and copyrights as instruments to protect IP as well as develop an understanding of less formal, alternative approaches.

BI 632  Market – Centered Innovation (3)

In this course, students will learn how to develop a market-orientation throughout the innovation process in order be better prepared for meeting the challenges in realizing commercial acceptance and success. The students will be able to analyze a market, employ user and customer involvement in the innovation process, and develop a comprehensive approach to launch and market innovative new products and services. Topics like co-creation, crowdsourcing, customer involvement, and supplier involvement will be covered.

BI 633 Emerging Technology Trends (3)

This course covers the technical, market and application trends for Emerging technology. In this course, students will learn about the latest emerging technologies as well as technology forecast (broad technologies, not only information technology based). It will focus on understanding how technologies evolve, how their utilization impact current product and services and behaviors, and the potential pitfalls as well as benefits of adopting a new technology.

BI 634  Global Project Management (3)

This course will develop the skills and knowledge necessary to manage international projects in global settings, with particular focus on project management techniques, project systems thinking, and relevant management theories. It focuses both on the hard side of project management, referring to schedule, cost, resource, risk management, and quantitative modeling and analysis, as well as the soft issues such as concept generation and teamwork that must be dealt with in order to ensure success of the projects. The course will cover the core principles of managing project development and the key elements required to bring projects to successful fruition.

BI 635  Knowledge – Based Systems

This course describes and explains the recent developments in the field of Information Technology that open up new vistas in computer-aided management decision-making. This course will cover the role of various technologies that can enable and support innovation: collaborative systems, data mining and data warehousing, content management techniques, co-creation tools, simulation (3D), and group sense making.

Plan I: Thesis

BI  700  Thesis (12)

Plan II: Independent Study

BI  715  Independent Study (3)