Course Description

Preliminary Courses (0 Credit)

PL  101  Introduction to Accounting

The fundamental concepts in accounting and the accounting nature; double entry system, the accounting equation, recording in general journal, posting to ledgers, preparing and analyzing financial statements; and discussing of relevant laws and regulations.

PL  102  Introduction to Business Mathematics

Set, probability, statistics, equations, linear programming, matrix, functions differentiation, optimization and integration.

PL  103  Fundamental Statistics for Business Research

The statistics concepts for business research, including data and types of data, definitions of descriptive and inferential statistics, frequency distribution, measurement of central tendencies, measurement of dispersion, hypothesis testing, analysis of variance, Chi-square, regression and correlation. This course also provides the students to use computer and SPSS applications for data analysis and interpretation.

PL   104  Management

The various types of business operations, and factors influencing business operations, namely economics, social and cultural, laws, politics, technology and competitions in the market. This course also includes a study of the principles of management; the functions of managers with regard to planning; organizing, staffing, motivating, communicating, coordinating and controlling.

PL  107  Fundamentals of Economics

Value, price, resources allocation, consumer behavior, manufacturer behavior, price setting in various types of markets, price setting for production factors, behavior of economic factors, economic growth and development , as well as the relationship between the economis policy of government and private sectors.

Core Courses  (30 Credits)

BA 611  Organizational Behavior Management in Business (3)

Management of organizational behavior for enhancing business efficiency. Emphasized is on organizational issues including roles and leadership, team working, cultural differences in organization, conflict management, motives building and job satisfaction, change management, innovation management, empowerment, quality of work life development, collective participation in problem solving and decision making, negotiation and so on.  This course also covers the process of human resource management and competency development regarding business requirements for appropriate personnels.

BA  612  Financial Management (3)

The financial concepts and its application to analytical, problem solving purposes, fund raising, financial risk investment, planning as well as financial control for both long-term and short-term periods. Emphasis is placed on case studies.

BA  613  Financial and Management Accounting (3)

Accounting concept and sources of accounting data in financial statement. Types of managerial accounting covers cost classifications, cost accounting methods, including variable cost, standard cost, analysis and interpretation of the variances, analysis of relevant costs and volume profit relationships. Also covered are applications of accounting data to planning and controlling as well as operational performance analysis and reporting.

BA  614  Marketing Management (3)

The roles and significance of marketing management as applied in decision making for problems arising in complex markets, consumer behavior, market segmentation, marketing analysis and forecasting, marketing planning, strategies and logistics related to management in marketing mix.

BA  615  Operations Management (3)

The analytical system in production, a decision-making context of deploying production factors, demand forecasting, plant capacity planning and location; plant layout; job design and work measurement; planning and scheduling; inventory planning and control; transportation planning: and quality control.

BA  712  Strategic Management and Business Policy (3)

The applications of business environments to formulate the relevant strategies and policies, including an analysis of the strengths and weaknesses of the organizations, assessment of opportunities and threats under the threatening environments, formulation and evaluation of competitive strategies and policies with existing resources. Case studies and simulation games which include situation analysis, problem identification, alternatives and solution findings are required and used for course achievement.

BA  713  Managerial Economics (3)

The application of economic theory to policy determination. The course covers profit characteristics and management, types of competitive markets, demand analysis and forecasting, economic changes affecting business operation in both long-term and short-term periods. Determination of policy when manufacturing various products, capital budgeting, advertising and pricing.

BA  716  Information Technology (3)

The concepts of information technology and the management of conclusive data base. The application of information technology for planning competitive strategies with both vertical and horizontal effects within and outside the organization.

BA  717  International Business (3)

The business procedures of international enterprises with an analysis of the roles of international business, an analysis of approaches to the international business development focusing its internationalized mobility in legal, economic and cultural circumstances, diversified markets and consumers, including the economic integration and alliances and their impacts on global business management.

BA  718  Applied Research in Business (3)

Research Methodology applied for business research.  Included are research planning and design.  Formulation of theoretical framework, hypotheses setting, population and sample selection, data collection, research instruments, design, data analysis and hypotheses testing as well as discussion of research resuits.  Managerial implementation is also discussed and applied to exploit the research results for business practice and its achievement.

Elective Courses (12 Credits)

MK  711  Quantitative Technique in Marketing (3)

The role of research in marketing management. Research design in marketing analysis, statistical analysis process, demand forecasting and applications of linear programming as well as non-linear programming to marketing planning. Probability theory, purchasing and retailing.

MK  712  International Marketing Management (3)

The role and its significance of international markets. The course covers strategies and tactics in international marketing: market development including problems regarding export promotion policy and export opportunity appraisal.

MK  713  Advertising Strategy (3)

The applications of advertising concepts and techniques for problem solving purposes of marketing communications. Emphasis is on the analysis of the marketing situation and environments, the selection of means of communication and messages in conjunction with advertising strategies and advertising budgets.

MK  714  Marketing Cost and Revenue Analysis (3)

The cost-revenue-profit analysis based on cost accounting principles and mathematical models for marketing decision and control. Particular emphasis is on cost elements and expenditure systems. Marketing expansion based on profit maximization, analysis of cost and receivable relations according to accepted accounting and financial principles.

MK  715  Marketing Policy and Strategy (3)

The procedures in connection with policy determination as well as marketing strategy for both existing and new products. A study of pricing strategy, price determination among competition, selection of channels of distribution and middlemen for target achievement.

MK 716  Promotion Management (3)

The principles related to sales promotion strategy. Management and development of advertising strategies, direct sales, planning, budgeting as well as methods of sales promotion to suit the business environment both within and outside the firm.

MK  717  Consumer Analysis and Market Segmentation (3)

The procedures of consumer decisions, factors influencing the decision-making process of various kinds of consumers. Selected topics include consumer analysis prior to product distribution, methods and factors affecting market segmentation as well as application of consumer analysis to marketing policy and planning.

MK  718  Marketing Research (3)

The roles of research in marketing management and decision making. Emphasis is placed on both theoretical and practical application of selected problems. Research designs, collection and analysis of survey data as aids to forecast product improvement, price determination, including plans of promotion and distribution strategies.

MK  719  Seminar in Marketing Management (3)

The investigation of marketing problems in which students participate in group discussions. The characteristics of techniques as aids to marketing decision. Emphasis is on policy determination, cooperation and coordination among various agencies both outside and within the firm in conjunction with the economic and social environment.

MK  721  Marketing Distribution Strategy (3)

The application of marketing principles in analyzing and solving problems of distribution among manufacturers, distributors, and clients. Included are supply chain and management’s decision to develop existing channel of distribution; creating relationship between manufacturers and distributors and between distributors and customers; marketing strategic planning and implementation of distribution to increase sales and market share.

MK  722  Internet Marketing (3)

The application of the basic principles of marketing to internet, impact of internet upon marketing decision and consumers, internet as a new distribution channel and international marketing channel, market opportunities on internet, changing role of advertising on internet as a two-way communication, internet marketing strategy formulation and marketing research on internet.

MK  723  Service Marketing (3)

The development and management of services, characteristics of services, differences
between selling goods and services, importance and growth of services; the market for services, building customer satisfaction, strategies for services marketing, strategies for customer retention, quality management and measurement for service business, customer demand on service, and structure of the firm emphasizing on services.

MK  724  New Product Planning and Development (3)

The development and introduction of new products, definition of a new product, new product development procedure, techniques for assessing the attractiveness of a product class with respect to market size, competitive condition, strategic fitness of the firm’s capabilities, new product management, new product performance measurement, the use of test market to check the feasibility of new products marketing strategies for new product throughout the product life cycle, and qualifications of new product managers.

MK  725  Strategic Branding Management (3)

Relationship between brand and marketing functions.  The effects of brand toward consumer buying behavior and decision.  Brand strategy for marketing implementation and communication.  Strengthening creative brand of new product for consumer acceptance.  Brand development of existing product.  Assessment of brand equity and consumer perception toward brand.  Process of creating brand strategy, covering an analysis of marketing environment, strategy formulation, implementation, and evaluation.

MK 726  Intelligent Marketing Communication (3)

Study of conceptual framework relating to marketing communication for creating the intelligent model of marketing communication.  Analysis of efficient and effective practice of each component of marketing communication, covering advertising, public relations, personal selling, sales promotion, and other relevant activities.  The units of analysis include individual, organization, and institutions.  Analysis of factors influencing the model of intelligent marketing communication, including consumer behavior and perception, core characteristics of product and brand, and so on.  The scope is extended to strategic planning of intelligent marketing communication, budget allocation and management, implementation, and evaluation as well.

MK  727  Innovative Marketing Project and Activity (3)

Reviews of innovation concepts. Application of relative innovation to management process of marketing projects and activities.  Problems and alternatives of initiating innovation.  Models of innovative marketing projects and activities.  Feasibility and achievement studies for executing of innovative projects and activities, covering essential analysis of target consumer; competition; social and cultures; and other related environments. Investment assessment, project planning and implementation.  Also included is total evaluation after the completion of such innovative projects and activities.

MK 728 World Class Marketing for Thai Products and Services (3)

Analysis of strengthes, weaknesses, opportunities, and threats for Thai products and services. Problems of Thai products and services in domestic and foreign markets. Brand building and positioning of Thai products and services in the world market. Analysis of foreign demand, marketing mixes strategies and development, public relation strategies, and logistics management for exports are included.

MK 729  Hub Management for Industry Sectors (3)

Analysis of strengthes and competitive advantages of Thai products and services industries. Preparation and policies of Thai government for supporting the creation of hub such as preparation of production resources, public facilities and utalities, provision of industrial locations for production bases, skill development of Thai labors, and logistics management etc. This course also emphasizes on strategic planning and policies including government supports for managing sustainable growth of hub. The strategic models of hub management in Thailand are discussed as well.

FI  721  Advanced Financial Management (3)

The theory and practice in planning and policy determination regarding procurement and allocation of investment funds. A study of investment policies, business evaluation, financial structure as well as financial planning and forecasting.

FI  722  International Financial Management (3)

The significance of the international investment environment conducive to international investment, estimation of investment opportunity. Selected topics include the sources of fund, operational systems as applied in international financial institutions, rate of currency exchange as well as the financial management of international businesses.

FI  723  Agro-Industry Credit (3)

The pricing theory, cost of manufacturing factors, environment affecting agricultural products sources and characteristics of credit for the agro-industry. An investigation of government role and policy towards business development. Classifications of agro-industry, financial institutions and credit types.

FI  724  Quantitative Analysis in Financial Decision (3)

The financial techniques necessary to solve problems arising in corporate and investment finance under uncertainty, application of quantitative models of portfolio analysis.

FI  725  Financial Information Systems (3)

The principles and structures of financial information systems in organizations as well as the management of financial information systems, information classifications and elements of information systems as related to organizational structure and operations. Procedures of data collection, distribution of financial information, role of modern machinery towards data collection and distribution including trends of development in financial information systems.

FI  726  Money and Capital Markets (3)

The factors influencing the demand and supply of financial capital, characteristics of money and capital markets in Thailand as well as the influence of international financial capital markets. Importance of financial institutions and the role of interest rates on the whole economy.

FI  727  Inventory Management (3)

The importance of inventory management in business. Classifications of inventory, maintenance policy, inventory management for various kinds of business and cost of inventory management.

FI  728  Budgeting (3)

The management concepts, related to techniques and methods of capital budget allocation for both long-term and short-term periods. Selected topics include utilization of budgets for business control (manufacturing, distribution), budget classifications and difference appraisal.

FI  731  Investment (3)

The problems and the process of investment management by applying up-to-date investment theories to decision-making concerning portfolio management. The investigation of the stock market procedures classification of stocks and factors that determine their yields and risks of investment. The focus is also on interest rates and management of debt instruments.

FI  732  Project Feasibility Studies (3)

The assessment of investment projects for making decision including analysis of environment related to supporting factors and threats, determination of sources of fund and acquisition, preparation of investment budget and sensitivity analysis of financial rates of return on project.

FI  733  Seminar in Financial Management (3)

The analysis of problems related to financial management by using case study and current financial issues. Students are required to evaluate actual financial problems arising in both government and private sectors. Students must also demonstrate a proficiency in problem solving.

FI  734  Real Estate Operations (3)

The legal issues in real estate, methods of real estate appraisal, factors influencing price and demand on real estate, sources and credit policy for acquisition, marketing situation and operation of real estate business.

FI  735  Credit and Debt Management (3)

The structure of credit management, types of credit facilities, policy and risk in credit considerations, types of debt, protection policy for Non-Performing Loans (NPLs), debt management, categories of debt, debt reconstruction, NPL management, and related regulations.

HR  731  Individual and Organization (3)

The psychology of individual learning, perception, attitude and personality, including theories and models regarding individual needs, motivation and human relations with organization.

HR  732  Managing Task-Oriented Groups (3)

The definitions of task-oriented group, management of internal and external communications among groups, process of group dynamic, leadership of group, conflict management in group, coordination and participation, as well as efficiency and effectiveness appraisal of group.

HR  733  Personnel Procurement and Evaluation (3)

The major elements in manpower management, determination of measures regarding personnel recruitment, collection of personal data and absenteeism. Topics of psychological evaluation of personnel, individual analysis, working efficiency, including performance evaluation processes are emphasized.

HR 734  Directed Research in Human Resource Management (3)

Students must prepare a research paper on specific topics under the instructor’s supervision.
        
HR  735  Seminar in Labor Relations (3)

The concepts, laws, government rules, principles of labor relations as well as labor management. Emphasis is placed on case studies in which students must consider labor problems.

HR  736  Seminar in Human Resource Management (3)

Application to theory and concept of human resource management: situation analysis, and problem-solving of human resource in organization. Emphasis is on case studies.

MG  741  Managing Complex Organization (3)

The investigation of organization theory and its effectiveness to guide managers in the design of complex organization structures and processes in circumstances where both the organization and the environment are complex and rapidly changing.

MG  742  Management Information System (3)

The information systems and its relation to management policy, structures of information systems, system user behavior, analysis and design of information systems via computers for management implication such as planning, coordinating, controling and decision making inside and outside of organization. Included are system evaluation and development related to the organization changes.

MG  743  Seminar in Group Process and Leadership (3)

The concepts and theories related to groups. Selected topics include a study of group processes, interpersonal relationships, individual attitudes, the role and personality of leaders. Conflict management in group, establishment of coordination among employees and personality development for leadership are emphasized.

MG  744  Seminar in Business Management (3)

The application of management concepts to business problems and solution. Case studies and current issues are discussed among the students for business solutions.

MG  745  Retail Business Management (3)

The various types of retailing, problems in retail operation, analysis of organizational structure setting, business strategies such as business expansion, and marketing strategy. The course also includes consumer analysis, supply chain management, and retail operation in terms of electronic commerce.

MG  746  Supply Chain and Logistics Management (3)

The supply chain system and logistics for increasing efficiencies in production and marketing. Those of which include procurement system, material handling, inventory and warehouse management, merchandise acquisition, and transportation management.

MG  747  Innovation and Organization Development (3)

The management concepts related to change and organization development, categories of innovation in organization, benefits of innovation, innovation building, problems and barriers on innovation building and change, directions and strategies for organization development, factors influencing such development, innovation and organization development, as well as measurement of organization effectiveness after proceeding development.

MG  748  Transnational Organization Management (3)

The cross – cultural management pertaining to strategic planning and implementing of organization behavior and human resources. This course concentrates on development of cross – cultural issues in organizations, including groups and teamworks, management styles, empowerment, negotiation, work conflict, intercommunication, selection and training, performance appraisal and compensation.

MG  749  Competitive Strategy in Technology (3)

The role and the characteristics of technology, the relationship between technology and business for maximizing the effectiveness of business operations such as production, marketing, and research and development. The topics also include technological strategy planning and control, the assessment of technological capability, and management of technology transfer.

MG  751  System Analysis and Design (3)

The models to develop Information System for business, and current working system. Those of which include analyzing problems and the needs of developing the system such as the design for data input, data processing, data control, and data results. The topics also include developing, testing, installing, evaluating, and documenting the working system.

MG 752  Decision Support System (3)

The conceptual framework and the role of decision support system. The course includes designing and developing the decision support system using different tools and techniques. Analyzing the relationship of decision support system and management information system will also be discussed.

MG 753  Creative Multidisciplinary Project (3)

Project creation via systematic multidisciplinary integration.  The students will learn about the whole process of conducting project including project preparation, data analysis of relative variables, establishment of project objectives and directions, strategy formulations, resources and budget allocation, and evaluation of project achievement by deploying concrete performance index.  This course is offered to the students from various disciplines.  They can share their knowledge with each other to complete the creative project as supervised by an advisor.

MG 754  Organizational Relationship Management (3)

Causal analysis of issue affecting the relationship in organization. Those of which include conflict, resistance to change, delegation, operation after merger and acquisition among firms, collective bargaining, coordination and cooperation, as well as, employee’s personality.The analysis is operated in both management and operational levels.

MG 755  Corporate Communication Management (3)

Concepts and strategic communication tools utilized for enhancing work efficiency both in internal and external sides of the organization. Analysis of organization and stakeholders demands including social trends relative to organization for creating communication strategy to achieve the objectives of all parties such as corporate image building, rumor solving, news releasing for new products and services, and relationship building among firm, customers, and surrounding communities.

MG    756    Quality Standard Management for Organization (3)

Analysis of the quality standard issues in the organization by using case study and relative regulations including the roles of quality standard in business competition and social acceptance, strategies for planning, implementing, and measuring quality standard.

Plan I: Thesis

BI  700  Thesis (12)

Plan II: Independent Study

BI  715  Independent Study (3)

Study of selected topics in Business Administration