Program Description

B.B.A. — Bachelor of Business Administration Program in Marketing

The marketing program aims to develop the student to become a strategic marketing planner, a creative thinker, and a real-world practitioner who knows how to satisfy the customers’ needs and wants.  Students will be intensively trained and provided with all the necessary  knowledge and tools needed to become successful marketers.  They will be taught by highly qualified professors as well as marketing  executives, who have extensive experience in the field.  Our curriculum corresponds well with those curricula of major universities in the U.S.A. The program is designed to utilize both theoretical concepts and real-world cases to develop skills in marketing decision making and problem solving.  Major courses offered include principles of marketing, consumer behavior, product management, sales management, marketing channels, promotion management, marketing research, and seminar in marketing. Elective courses offered include retailing management, export-import management, cyber marketing, service marketing, and international marketing.

Job Opportunities

  • Marketer
  • Marketing Planner
  • Sales Manager
  • Product Development Manager
  • Marketing Researcher
  • Marketing Communication Manager
  • Brand Manager
  • Customer Relations Manager
  • Import-Export Manager
  • Business Owner