Degree Plan

4-Year Normal and Cooperative Education Tracks

Year 1

Semester 1

Course Number Course Title Credits
IEC203 Principles of Economics

3

IMA101 Fundamental Mathematics

3

IMG101 Introduction to Business

3

ILB101 General Psychology

3

IEN105 Communicative English

3

ILB110 OR ILB114 OR ILB107 Intercultural Studies  
or
Global Citizenship  
or
Ethics

3

   

18

Semester 2

Course Number Course Title Credits
IIT202 Introduction to Technology and Innovation

3

ILB113 Appreciation

1

IPE Physical Education

1

ILB100 Study Skills

1

IEN103 Critical Reading

3

IAC102 Financial Accounting

3

IMG112 Principles of Management

3

   

15

 

Year 2

Semester 1

Course Number Course Title Credits
IMK212 Principles of Marketing

3

ICS202 Introduction to Business Computing

3

IFI212 Business Finance

3

IEN104 College Writing

3

ILA102 Business Law

3

IMG211 Entrepreneurship

3

   

18

Semester 2

Course Number Course Title Credits
IST202 Business Statistics

3

IPM213 Human Resource Management

3

ILB108 Critical and Creative Thinking

3

ISC202 Man and Ecosystem

3

IPM323 Organizational Behavior

3

IMK321 Consumer Behavior

3

   

18

 

Year 3

Semester 1

Course Number Course Title Credits
IMK 427 Pricing Strategy

3

IMG 212 Production and Operation Management

3

IMK 335 Promotion Management

3

IMK 329 Marketing Channels

3

IMK 322 Product and Brand Management

3

IAC 203 Managerial Accounting

3

   

18

Semester 2

Course Number Course Title Credits
ILA 301 Taxation

3

IMK 337 Services Marketing

3

IMK 421 Marketing Research

3

IMK 423 Seminar in Marketing

3

IMK 429 Digital Marketing

3

IMG 311 International Business Management

3

   

18

 

Year 4

Semester 1

Course Number Course Title Credits
IMK426 Marketing Management and Strategy

3

  1 Major Elective

3

  1 Major Elective

3

  1 Free Elective

3

   

12

Semester 2

Course Number Course Title Credits
IMA104 Quantitative Techniques in Decision Making

3

  1 Major Elective

3

  1 Major Elective

3

  1 Free Elective

3

   

12

For Cooperative Education Track

Year 1

Semester 1

Course Number Course Title Credits
IEC203 Principles of Economics

3

IMA101 Fundamental Mathematics

3

IMG101 Introduction to Business

3

ILB101 General Psychology

3

IEN105 Communicative English

3

ILB110 OR ILB114 OR ILB107 Intercultural Studies  
or
Global Citizenship  
or
Ethics

3

   

18

Semester 2

Course Number Course Title Credits
IIT202 Introduction to Technology and Innovation

3

ILB113 Appreciation

1

IPE Physical Education

1

ILB100 Study Skills

1

IEN103 Critical Reading

3

IAC102 Financial Accounting

3

IMG112 Principles of Management

3

   

15

 

Year 2

Semester 1

Course Number Course Title Credits
IMK212 Principles of Marketing

3

ICS202 Introduction to Business Computing

3

IFI212 Business Finance

3

IEN104 College Writing

3

ILA102 Business Law

3

IMG211 Entrepreneurship

3

   

18

Semester 2

Course Number Course Title Credits
IST202 Business Statistics

3

IPM213 Human Resource Management

3

ILB108 Critical and Creative Thinking

3

ISC202 Man and Ecosystem

3

IPM323 Organizational Behavior

3

IMK321 Consumer Behavior

3

   

18

 

Year 3

Semester 1

Course Number Course Title Credits
IMK 427 Pricing Strategy

3

IMG 212 Production and Operation Management

3

IMK 335 Promotion Management

3

IMK 329 Marketing Channels

3

IMK 322 Product and Brand Management

3

IAC 203 Managerial Accounting

3

   

18

Semester 2

Course Number Course Title Credits
ILA 301 Taxation

3

IMK 337 Services Marketing

3

IMK 421 Marketing Research

3

IMK 423 Seminar in Marketing

3

IMK 429 Digital Marketing

3

IMG 311 International Business Management

3

   

18

 

Year 4

Semester 1

Course Number Course Title Credits
IMA 104 Quantitative Techniques in Decision Making

3

ICO 301 Pre-Cooperative Education

3

IMK 426 Marketing Management and Strategy

3

  1 Major Elective

3

  1 Free Elective

3

  1 Free Elective

3

   

18

Semester 2

Course Number Course Title Credits
IMK 430 Cooperative Education

6

   

6