Courses

Courses
General Education (30 credits) Credits
Humanities and Languages (14 credits)
IEN 103 CRITICAL READING 3
IEN 104 COLLEGE WRITING 3
IEN 105 COMMUNICATIVE ENGLISH 3
ILB 100 STUDY SKILLS 3
ILB 108 CRITICAL AND CREATIVE THINKING 3
ILB 113 ART APPRECIATION 3
Science and Mathematics (9 credits)
IIT 202 Introduction to Technology and Innovation 3
ISC 202 Man and Ecosystem 3
IMA 101 Fundamental Mathematics 3
Social Sciences (6 credits)
ILB 101 General Psychology 3
ILB 107 Ethics 3
ILB 110 Intercultural Studies 3
ILB 114 Global Citizenship 3
Physical Education and Recreation (1 credits)
Choose one of the following subjects.
IPE 101 Rhythmic Activities 1
IPE 102 Ballroom Dance 1
IPE 103 Volleyball 1
IPE 104 Basketball 1
IPE 105 Badminton 1
IPE 106 Table Tennis 1
IPE 107 Games Activities 1
IPE 108 Tennis 1
IPE 109 Golf 1
IPE 110 Thai Boxing 1
IPE 111 Sepak-Takraw and Takraw 1
IPE 112 Thai Classical Dance 1
IPE 115 Camping and Outdoor Activities 1
IPE 116 Yoga 1

 

Courses
Professional Education (93 Credits) Credits
Core Courses (51 Credits)
Finance
IFI 212 Business Finance 3
Accounting
IAC 102 Financial Accounting 3
IAC 203 Managerial Accounting 3
Marketing
IMK 212 Principles of Marketing 3
Marketing
IMG 212 Production and Operation Management 3
Organization and Management
IMG 112 Principles of Management 3
IPM 213 Human Resource Management 3
IPM 323 Organizational Behavior 3
Quantitative Analysis & Business Statistics
IMA 104 Quantitative Techniques for Decision Making 3
IST 202 Business Statistics 3
Economics
IEC 203 Principles of Economics 3
Business Law
ILA 102 Business Law 3
ILA 301 Taxation 3
Business Computer and Computer Science
ICS 202 Introduction to Business Computing 3
General Business
IMG 101 Introduction to Business 3
IMG 311 International Business Management 3
IMG 211 Entrepreneurship 3
Major Requirements (30 Credits)
IMK 321 Consumer Behavior 3
IMK 322 Product and Brand Management 3
IMK 329 Marketing Channels 3
IMK 335 Promotion Management 3
IMK 337 Service Marketing 3
IMK 421 Marketing Research 3
IMK 423 Seminar in Marketing 3
IMK 426 Marketing Management and Strategy 3
IMK 427 Pricing Strategy 3
IMK429 Digital Marketing 3
Major Electives (12 Credits)
IMK 323 Sales Management 3
IMK 330 Retailing Management 3
IMK 331 Strategic Marketing in Social Enterprise 3
IMK 333 Export-Import Management 3
IMK 336 Electronic Marketing 3
IMK 338 Integrated Marketing Communication 3
IMK 339 Sustaining Business Marketing 3
IMK 340 Customer Relationship Management 3
IMK 422 Special Topics in Marketing 3
IMK 424 International Marketing 3
IMK 425 Marketing Planning and Competitive Analysis 3
IMK 430 Cooperative Education 6
Free Electives (6 Credits)
Students are free to choose any subjects offered at Bangkok University.